QUHOMA is a QUalitative HOrticulture MArketplace developed by Future Intelligence (FINT). FINT is the only Internet Of Things hardware manufacturer in Greece and a unique SmartCity enabler. On top of their in-house equipment, they currently offer user-friendly, end-to-end ser-vices and applications for Intelligent Outdoor Lighting Management. The company was founded in 2009, in Athens, and its core business lines include long-range communications (WiMAX) and additional cus-tomized Telecom Engineering advanced services.

What is the core idea of QUHOMA – QUalitative HOrticulture MArketplace by FINT?

The core idea is exploiting Greece’s and Europe’s excellent potential for qualitative farming products. Due to the continent’s landscape and historical context, agriculture mainly targets small-scale, family-run businesses that do not have the potential to compete on price differentiation, worldwide. However, especially for the Greek case and sun, FINT aims to efficiently contribute to local agrifood outstanding quality through the support of cutting-edge technology and strengthen products’ market positioning in the worldwide premium category. Apart from the technology-oriented innovations, the business context is profoundly innovative. Stakeholders with common interests (farmers, agronomists, quality Certification Bodies) are now sitting around the same table (QUHOMA) and through the usage of technology equipment they can now reduce, share and optimize their costs and resources (business-wise synergies) through win-win models.

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